We have collaborated with LAX to create a launch film for the new Zima revive hoodie.

They asked us to show the journey from the formation of individual fibers to the creation of a hoodie with the iconic Zima logo.

Starting with the raw fibers as they merge together to form a single thread. From there, we showcase the delicate art of weaving, knitting, and stitching as the fabric takes shape, culminating in the final product – a beautiful and vibrant Zima hoodie.